At Sketch Group, whiteboard explainer videos are a cornerstone of how we help organisations communicate complex ideas with clarity and creativity. These videos bring concepts to life with hand-drawn illustrations that unfold dynamically, guiding viewers through a story that’s simple, engaging, and easy to remember.
Let’s peek behind the curtain at how we create impactful whiteboard explainer videos, focusing on the techniques that make them so effective.
What Are Whiteboard Explainer Videos?
Whiteboard explainer videos use a hand-drawn aesthetic—whether created physically or digitally—to illustrate ideas step by step on a white background. They’re accompanied by a voiceover or text that explains the narrative as it unfolds. The simplicity of this format is its strength, as it allows viewers to focus on the message without distraction.
At Sketch Group, we’ve found that whiteboard explainer videos are particularly effective for training, product overviews, and conceptual storytelling. They let us take complex ideas and translate them into visuals that resonate with audiences.
How We Create Effective Whiteboard Explainer Videos
1. Start with the Core Message
Every whiteboard explainer video begins with identifying the core message. We work closely with clients to clarify what they want their audience to take away. This helps us ensure that every element in the video—visuals, narration, and structure—aligns with that singular purpose.
2. Collaborate on a Compelling Script
The script is the backbone of our videos. It’s where the story comes to life, using clear, conversational language to connect with viewers. Our process begins with a workshop, then involves refining the script with input from clients to strike the right tone and ensure the narration flows seamlessly with the visuals.
3. Create Simple, Focused Visuals
We focus on creating visuals that are clean and relevant, ensuring they amplify the message rather than detract from it. Whether it’s a commonly recognised icon, a character that depicts a specific emotion, or a simple diagram that breaks down a larger process, every illustration supports the narrative.
4. Use Visual Metaphors
Visual metaphors are a signature element in our whiteboard explainer videos. Using metaphor can turn an abstract concept into something tangible that is easier to understand. Choosing the right visual metaphor can take a few goes, and is often intertwined with the theme of the video or the industry of the brand.
5. Synchronise Narration and Drawing
A key part of our process is ensuring that the narration and visuals unfold together in perfect synchronisation. This keeps viewers engaged, as they can follow the story step by step without feeling overwhelmed. As the imagery appears on screen, we bring it to life, then allow sufficient time for concepts to be absorbed by the viewer.
Why We Use Whiteboard Explainer Videos
Apart from the fact that we love this style of storytelling, whiteboard explainer videos are also one of the most effective tools in our creative toolbelt. The combination of visuals and narration engages multiple senses, enhancing retention and understanding. Their approachable, hand-drawn style adds authenticity and warmth, making the content feel more relatable.
Call to Action in Our Whiteboard Explainer Videos
Every video we create ends with a clear, compelling call to action (CTA). Whether it’s to visit a website, sign up for a service, or reflect on a new perspective, a CTA ensures your video achieves its goal, and is the difference between a video that entertains and one that persuasively drives action.
Final Thoughts
At Sketch Group, we’ve mastered the art of creating whiteboard explainer videos that simplify the complex and engage audiences. By focusing on clear messaging, creating purposeful visuals, and maintaining seamless synchronisation between narration and drawing, we ensure that every video delivers real impact.
If you’d like to see how a whiteboard explainer video can transform your communication, get in touch with us today. Let’s bring your story to life—one illustration at a time.