graphic recorders

Custom Illustration to Bring Your Ideas to Life

At Sketch Group, we know the importance of having high-quality imagery to communicate your message. Our custom illustrations are just the ticket.

Butterfly illustrations are displayed on various printed materials, including a flyer, brochure, and open book, against a purple background.

A Strategy for your Strategy

Whether you’re looking to communicate your strategy, promote a product, tell a story, or add a unique touch to your brand, a custom illustration can really make an impact.

Don’t settle for generic, cookie-cutter clip art or stock images. Let’s create something truly special that will leave a lasting impression.

When to use Custom Illustration

  • Sales & Marketing Assets
  • Customer journey maps
  • Strategy posters: communicating your organisation’s values, vision or roadmap
  • Social media
  • Pitch decks
  • Internal campaigns
  • Public health awareness campaigns
Diagram illustrating the Paddock to Plate food system in Illawarra Shoalhaven.

Sketching Your Strategy

If you want to get your brilliant new idea out of your head and onto the page, then our strategy illustration service is for you.

  • Want to inspire your team—and yourself—by articulating your long-term goals? A VisionSketch™ will get everyone rowing in the same direction.
  • Need to tell a story about the interactions an employee, customer, or end user has with your organisations? Our JourneySketch™ is just the product to capture and communicate this journey.
  • Have a complex ecosystem you need to communicate? You need a SystemSketch™ to map your world, so everyone involved can find their place in it.
  • Have a process diagram that is incomplete or uninspiring? Let our ProcessSketch™ turn it into something that clearly explains what happens when, so everyone is on the same page!

When deadlines are tight and clarity is missing, our collaborative approach will help you capture, iterate and refine your ideas to deliver a visual that explains, excites and inspires.

Learn more about our process
Infographic about Responsible Innovation (RI), detailing its principles, benefits, and impact on innovation in S&T.

Examples of Our Custom Illustration Work

Aug 21, 2026

Visualising a Concept Worth Over $1 Million in Research Funding

How should you stand out when applying for $1 million in academic funding? Create a one-page image that communicates the scope of the system you are documenting.

Read case study
Aug 20, 2026

Twenty Years of Changing Lives, Told in Two Minutes

When a small but extraordinary Aboriginal-led organisation approached us for help in explaining how they use basketball to make an impact, we jumped at the opportunity (pun intended!)

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Jul 30, 2026

Giving Consumers and Carers a Seat at the Table

In response to the Royal Commission into Victoria’s Mental Health System, St Vincents embarked upon a consultation process that was genuinely accessible to people navigating personal complexity, cognitive load, language barriers, and a history of not being heard.

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Why Partner with Sketch Group for Custom Illustration Services?

  • Experienced illustrators: Our team have worked with Australia’s biggest brands, with years of experience creating imagery, both on paper and digitally
  • Sensitive topics: We’ve tackled some really difficult topics in the past. We bring empathy and cultural understanding to every project.
  • Flexible and easy to work with: We consistently hear feedback from our clients that they love working with us! We consistently hear feedback from our clients that they love working with us! We consistently hear feedback from our clients that they love working with us!
A person holding a marker is writing on a whiteboard in an office or classroom setting with a coral-colored background.

Ready to get started? Let’s chat.

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