graphic recorders

Custom Illustration to Bring Your Ideas to Life

At Sketch Group, we know the importance of having high-quality imagery to communicate your message. Our custom illustrations are just the ticket.

Butterfly illustrations are displayed on various printed materials, including a flyer, brochure, and open book, against a purple background.

A Strategy for your Strategy

Whether you’re looking to communicate your strategy, promote a product, tell a story, or add a unique touch to your brand, a custom illustration can really make an impact.

Don’t settle for generic, cookie-cutter clip art or stock images. Let’s create something truly special that will leave a lasting impression.

When to use Custom Illustration

  • Sales & Marketing Assets
  • Customer journey maps
  • Strategy posters: communicating your organisation’s values, vision or roadmap
  • Social media
  • Pitch decks
  • Internal campaigns
  • Public health awareness campaigns
Diagram illustrating the Paddock to Plate food system in Illawarra Shoalhaven.

Sketching Your Strategy

If you want to get your brilliant new idea out of your head and onto the page, then our strategy illustration service is for you.

  • Want to inspire your team—and yourself—by articulating your long-term goals? A VisionSketch™ will get everyone rowing in the same direction.
  • Need to tell a story about the interactions an employee, customer, or end user has with your organisations? Our JourneySketch™ is just the product to capture and communicate this journey.
  • Have a complex ecosystem you need to communicate? You need a SystemSketch™ to map your world, so everyone involved can find their place in it.
  • Have a process diagram that is incomplete or uninspiring? Let our ProcessSketch™ turn it into something that clearly explains what happens when, so everyone is on the same page!

When deadlines are tight and clarity is missing, our collaborative approach will help you capture, iterate and refine your ideas to deliver a visual that explains, excites and inspires.

Read more about Visualising Long-Term Goals
Infographic about Responsible Innovation (RI), detailing its principles, benefits, and impact on innovation in S&T.

Examples of Our Custom Illustration Work

Dec 16, 2024

The Victorian Goldfields World Heritage Bid

We wanted to educate the public about the concept of World Heritage, and to garner excitement about inclusion on UNESCO’s World Heritage list. Check out our article to see how we educated, informed and excited viewers about a big idea!

Read case study
Dec 05, 2024

Gaetano Greco Campaign: 2022 Victorian State Election

Gaetano Greco’s campaign was an incredible journey of creativity, collaboration, and grassroots activism. Together, we amplified the voices of the Preston community, focusing on the urgent need to save the iconic Preston Market.

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Jul 08, 2024

VELCRO®: Protecting A Brand

The word “VELCRO” is often misused by suppliers and customers. We helped The VELCRO® brand team clarify and educate people on how to use the brand.

Read case study

Why Partner with Sketch Group for Custom Illustration Services?

  • Experienced illustrators: Our team have worked with Australia’s biggest brands, with years of experience creating imagery, both on paper and digitally
  • Sensitive topics: We’ve tackled some really difficult topics in the past. We bring empathy and cultural understanding to every project.
  • Flexible and easy to work with: We consistently hear feedback from our clients that they love working with us! We consistently hear feedback from our clients that they love working with us! We consistently hear feedback from our clients that they love working with us!
A person holding a marker is writing on a whiteboard in an office or classroom setting with a coral-colored background.

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