Sketch Videos: 7 Ways to Maximise the Impact of Your Video

So, you’ve created some brilliant sketch videos—now what?

Whether it’s breaking down a complex concept, promoting a product, or sparking public awareness, sketch videos (a.k.a explainer videos) are designed to make your message stick. But creating the video is just the first step. The real magic happens when you get it in front of the right eyes. If you’re a business owner, a comms professional, or leading a change initiative, how and where you share your video can make all the difference.

Here are seven effective ways to help you get the most out of your explainer video.

1. Embed Sketch Videos on Your Website

Your website is often the first place people go to learn more about your business, project, or initiative. Embedding your explainer video can increase engagement, improve visitor retention, and help explain key messages more effectively.

Where to Place It:

Homepage: Grab attention immediately.
Product or service pages: Enhance understanding of offerings.
FAQ or support sections: Provide quick explanations to common questions.
Policy or initiative pages: Make public information more digestible.

2. Share on Social Media Platforms

Social media platforms and YouTube are now essential tools for distributing your explainer video to a broader audience. By sharing your explainer video across various channels you can amplify its reach, increase brand visibility, and drive traffic to your website or landing pages.

Some Best Practices for Sharing Your Videos:

Optimise for Each Platform: Tailor your approach for different platforms like Instagram, Facebook, LinkedIn, and Twitter to maximise impact. YouTube, being the second largest search engine, is particularly powerful for long-form videos and searchable content.
Use Engaging Captions & Hashtags: Craft captions that encourage interaction and include relevant hashtags to improve discoverability.
Pin or Feature Your Video: Keep important videos at the top of your social media profiles to ensure maximum visibility.
Leverage YouTube’s Features: Optimise your video with detailed titles, descriptions, and tags to make it easier to find through search. Utilise YouTube’s playlist and channel features to keep viewers engaged with your content.

Youtube account for Octant AI where they have uploaded their sketch video to share what they do.

3. Incorporate the Videos in Email and Digital Newsletters

Email remains one of the most effective ways to engage stakeholders, customers, or employees. Including a thumbnail with a play button can significantly increase click-through rates.

Use Your Sketch Videos for:

Marketing campaigns: Increase conversion rates by providing a visual explanation.
Internal communications: Share updates, training materials, or change management messages.
Stakeholder engagement: Provide clarity on new initiatives or policies.

4. Leverage Your Explainer Video in Presentations and at Events

An explainer video is an excellent way to break down information in a clear and engaging way. Whether you’re presenting to investors, employees, customers, or the general public, a well-placed video can help get your message across effectively.

Where to Use It:

Sales presentations: Help prospects understand your product or service.
Conferences & webinars: Set the stage with a concise, visually engaging introduction.
Town halls & internal meetings: Reinforce key messages in change management initiatives.
Public awareness events: Help educate audiences on policies, programs, or social issues.

5. Use Advertising to Expand Reach of your sketch videos

If you want to increase visibility quickly, paid advertising can ensure your explainer video reaches the right audience. Platforms like YouTube Ads, Facebook Ads, and LinkedIn Sponsored Content allow for precise targeting based on demographics, interests, and behaviours.

6. Repurpose for Different Marketing and Communication Channels

Maximise the return on your explainer video investment by repurposing it into different formats.

Repurposing Ideas:

Infographics & still image: Extract key visuals for social media posts.
Blog posts & case studies: Expand on the video’s message with detailed content.
Short clips & GIFs: Create bite-sized content for social media.
QR Codes: Place a scannable link to the video on brochures, business cards, or posters.

Image of a poster with images used from an explainer video created for the Parenting Research Centre for the topic of "Building your connection"

7. Use your Explainer Videos as a Training Tool

Explainer videos are an efficient way to onboard new employees, explain complex topics, and provide ongoing training. They engage viewers, ensure consistent messaging, and allow staff to learn at their own pace.

Benefits from Sketch Videos include:

Engagement: Visuals help retain information better.
Consistency: Standardised training for all employees.
Flexibility: Employees can access content anytime, anywhere.

Image of a training video by Licence to Build on the subject of "Waterproofing of Domestic Wet areas" showing a sketch of 4 builders with their arms crossed and a duck holding an umbrella

A well-crafted explainer video is only as effective as its distribution strategy. Whether you’re using it for marketing, public awareness, or change management, leveraging multiple channels ensures your message reaches the right audience.

Need help creating an explainer video that makes an impact? Contact us today to bring your message to life!