Custom Illustration to Bring Your Ideas to Life
At Sketch Group, we know the importance of having high-quality imagery to communicate your message. Our custom illustrations are just the ticket.
A Strategy for your Strategy
Whether you’re looking to communicate your strategy, promote a product, tell a story, or add a unique touch to your brand, a custom illustration can really make an impact.
Don’t settle for generic, cookie-cutter clip art or stock images. Let’s create something truly special that will leave a lasting impression.
When to use Custom Illustration
- Sales & Marketing Assets
- Customer journey maps
- Strategy posters: communicating your organisation’s values, vision or roadmap
- Social media
- Pitch decks
- Internal campaigns
- Public health awareness campaigns
Sketching Your Strategy
If you want to get your brilliant new idea out of your head and onto the page, then our strategy illustration service is for you.
- Want to inspire your team—and yourself—by articulating your long-term goals? A VisionSketch™ will get everyone rowing in the same direction.
- Need to tell a story about the interactions an employee, customer, or end user has with your organisations? Our JourneySketch™ is just the product to capture and communicate this journey.
- Have a complex ecosystem you need to communicate? You need a SystemSketch™ to map your world, so everyone involved can find their place in it.
- Have a process diagram that is incomplete or uninspiring? Let our ProcessSketch™ turn it into something that clearly explains what happens when, so everyone is on the same page!
When deadlines are tight and clarity is missing, our collaborative approach will help you capture, iterate and refine your ideas to deliver a visual that explains, excites and inspires.
Read more about Visualising Long-Term Goals
Examples of Our Custom Illustration Work
Turning Big Ideas into Visuals at AIME 2025
At AIME 2025, Sketch Group brought event insights to life through live graphic recording, interactive engagement, and a hands-on competition that showcased the power of visual storytelling for the events industry.
Sketching the Future: Graphic Recording at UX Australia
For over a decade, Sketch Group has been the official graphic recorder for UX Australia, capturing insights in real-time and visually documenting the evolution of UX thinking.
Movember Foundation: National Convening 2025
By combining facilitation, graphic recording, and creative engagement tools, Sketch Group helped Movember take meaningful steps toward improving the system for prostate cancer survivors and their families.
Why Partner with Sketch Group for Custom Illustration Services?
- Experienced illustrators: Our team have worked with Australia’s biggest brands, with years of experience creating imagery, both on paper and digitally
- Sensitive topics: We’ve tackled some really difficult topics in the past. We bring empathy and cultural understanding to every project.
- Flexible and easy to work with: We consistently hear feedback from our clients that they love working with us! We consistently hear feedback from our clients that they love working with us! We consistently hear feedback from our clients that they love working with us!
Discover Our Other Services
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Learn about Explainer Videos
Explainer Videos
We bring your story, idea, or message to life with an engaging, hand-drawn video.
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Learn about Graphic Recording
Graphic Recording
Our talented graphic recording team will add a whole new dimension to your conference, meeting, or online workshop.
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Learn about Training
Training Programs
Get your team collaborating better by improving their visual thinking skills in one of our acclaimed workshops.
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