Explainer Videos

Frequently Asked Questions about Explainer Videos

• How much do explainer videos cost?

  Each video is different: some explainer videos are short and sharp, while others tell a considered story over 5 minutes. Some clients are looking for assistance with writing their script, while others already have talented copywriters and a very clear vision.

  As a ballpark, the cost for a 60-second video is around AUD $8,000, which includes an initial workshop, scriptwriting, storyboard, voiceover, a background music track and sound effects. If that doesn’t fit your budget, we have other packages that may be more suitable. Get in touch and let us know what you’re trying to achieve, and we’ll see if we can work something out.

• What process do you follow?

  The process we follow looks a little bit like this:

  

  There are various checkpoints and opportunities for review and collaboration along the way, but that’s it in a nutshell. If you’re interested in a more in-depth description of how we do what we do, check out Matt’s article, How To Create A Whiteboard Animation.

• How long does it take to create a video?

  To create a high quality whiteboard animation involves a considerable amount of planning and creative collaboration. We recommend you allow for 5-6 weeks for the process, from start to finish. ​

• Do you offer a volume discount?

  If you are commissioning a number of videos, you may be eligible for a volume discount. Contact us and we’ll see if we can work something out.

• Do you actually use a whiteboard?

  Funnily enough, no—we don’t. We prefer to work on a large sheet of paper, with permanent marker and felt tip pens. Doing so provides a number of advantages, including:

  • a steadier hand (which results in less smudging)
  • a more solid line (and a higher quality illustration)
  • less glare
  • a final product that you can hang on your wall

  That said, we do own a large whiteboard and occasionally use it to create animations. But paper is our medium of choice.

• Can I organise my own voiceover?

  Absolutely—just send us the final, edited audio file. However, unless you have experience in voice acting and audio production, we would recommend against recording your own voiceover. You’re likely to be much happier with a voiceover recorded by a professional voice talent—and we’re happy to organise this for you at cost.

• Will you write the script, or should I?

  Some clients have a very firm idea about how they want to tell their story, and possess the copywriting skills to create a high quality script on their own. Others trust us to craft a succinct, engaging script—with their input, of course. We can work with you, regardless of which camp you fall into.

• Can you organise background music?

  We’re more than happy to choose an appropriate track, or point you in the right direction to help you choose one yourself.

• Do you also create vector animation/motion graphics?

  Actually, yes we do. Traditional motion graphics and vector animation is something that our clients have begun asking for, so we’ve grown the team to include this as a service. Get in touch and we’ll share some examples.

• I’m sold. What’s next?

  Great. Just fill out our request form, and we’ll be in touch!

Still have unanswered questions?