Product explainer videos are a cornerstone of modern marketing, combining visual storytelling and strategic messaging to turn viewers into customers. At Sketch Group, we craft product explainer videos that do more than inform—they inspire action. Here’s a behind-the-scenes look at how we create product explainer videos that drive conversions while keeping audiences engaged.
What Are Product Explainer Videos?
Product explainer videos are short, engaging videos designed to showcase a product’s features, benefits, and purpose. These videos use a combination of visuals, narration, and animation to break down complex information and make it accessible to the audience.
Unlike text-based content or static imagery, explainer videos actively guide viewers through a product’s value proposition. Whether you’re launching a new app or introducing a physical product, these videos create a visual journey that helps potential customers understand and connect with what you’re offering.
How We Create Product Explainer Videos That Convert
1. Start with a Problem-Solution Framework
A great product explainer video captures attention by addressing a relatable problem and positioning the product as the solution. This approach immediately connects with viewers and sets the stage for demonstrating value.
2. Highlight Benefits Over Features
While features are important, benefits are what sell a product. We focus on showing how the product improves the customer’s life or solves their challenges. For instance, instead of saying “our app has cloud syncing,” we show how this feature enables seamless collaboration from anywhere.
3. Use Relatable Characters and Scenarios
Including characters who represent the target audience makes the video more relatable. By showing people using the product in realistic scenarios, we build empathy and trust, making viewers more likely to see the product as a fit for their needs.
4. Keep It Short and Engaging
Attention spans are short, so we keep product explainer videos concise—typically under two minutes. This ensures the video remains focused and holds the viewer’s interest from start to finish.
5. Incorporate a Strong Call to Action
Every explainer video we create ends with a clear and compelling call to action (CTA). Whether it’s encouraging viewers to visit a website, sign up for a trial, or make a purchase, the CTA is aligned with the video’s goals.
Why Product Explainer Videos Work
Explainer videos excel at conversions because they blend visual and auditory learning styles, making information easy to absorb. They also create an emotional connection, showing viewers how the product fits into their lives. By simplifying the message and focusing on benefits, these videos reduce hesitation and inspire action.
Tips for Maximising Conversions with Explainer Videos
- Know Your Audience: Tailor the tone, visuals, and scenarios to resonate with your target market.
- Focus on a Single Message: Avoid cramming in too much information—clarity is key.
- Use Professional Production: Quality visuals and sound enhance credibility and trust.
- Test and Optimise: A/B test variations of your video to see which drives the most engagement and conversions.
Final Thoughts
Creating product explainer videos that convert is both an art and a science. At Sketch Group, we combine creative storytelling with strategic messaging to ensure every video resonates with its audience and drives results.
If you’re ready to create a video that inspires action, contact us today. Let’s turn your product’s story into a powerful visual journey.