Case Studies: Strategic Comms
Tapping into Butler Plumbing’s Values
How can a business inspire its team to truly connect with, and embody its values?
This was the challenge Butler Plumbing brought to us. By engaging the team in a reflection on the culture of their organisation, we helped transform their core values from overlooked phrases in the new joiner’s manual into a meaningful set of visuals that the team could recognize, relate to, and take ownership of.
Visual Storytelling to Elevate Excellence
See how the Australian Institute of Sport partnered with Sketch Group using visual storytelling to turn their coaching strategy into a compelling sketch video—engaging, inspiring, and future-focused.
Breaking Barriers to Mental Health Support in Muslim Communities
How do you create a mental health message that truly resonates? By blending faith-based storytelling, cultural authenticity, and actionable guidance. Our explainer video reached diverse communities, engaged viewers on a personal level, and provided clear pathways to support. Read the full case study to see the impact.
Turning Big Ideas into Visuals at AIME 2025
At AIME 2025, Sketch Group brought event insights to life through live graphic recording, interactive engagement, and a hands-on competition that showcased the power of visual storytelling for the events industry.
Empowering Refugee Communities
We helped Deakin University communicate important research and findings to refugees with disabilities, in their own language, using illustrations that reflect their lived experience.
Gaetano Greco Campaign: 2022 Victorian State Election
Gaetano Greco’s campaign was an incredible journey of creativity, collaboration, and grassroots activism. Together, we amplified the voices of the Preston community, focusing on the urgent need to save the iconic Preston Market.
BioMelbourne Network: Sharing Strategy
Helping the Government, partners, and others understand the value and role of BioMelbourne Network in Victoria.
City of Darebin: Communicating Access and Inclusion
How a council committed to co-design, collaboration and community consultation created a modern, inclusive landscape for its residents.
Staedtler: Making Your Exhibit Stand Out
How Staedtler combined real-time sketching with short educational videos to raise awareness of visual note-taking among teachers and students.