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How to Create Technology Explainer Videos

Gloria Wong
Read Time: 4 mins

In the tech world, complexity is often a barrier to understanding. At Sketch Group, we specialise in transforming intricate technologies into clear, engaging narratives through technology explainer videos. These videos use visuals and storytelling to help audiences grasp complicated ideas quickly and effectively.

Here’s a closer look at how to create technology explainer videos that simplify the complex, while keeping the message engaging and memorable.

What Makes a Technology Explainer Video Unique?

Technology explainer videos focus on breaking down complicated tech concepts—like artificial intelligence, cloud computing, or cybersecurity—into digestible visual stories. They combine narration, animation, and visual storytelling to illustrate how things work, making complex ideas accessible and relatable.

How We Simplify Complex Technology Through Video

1. Collaborative Discovery

The foundation of a great technology explainer video is a deep understanding of the topic. We begin every project with a collaborative discovery session, learning about the technology, the audience, and your desired outcome. This ensures the video aligns with your goals and speaks to the knowledge level of the viewer.

2. Building Stories, Not Just Scripts

At Sketch Group, we believe every piece of technology has a story. Whether it’s solving a problem or revolutionising an industry, our job is to bring that story to life. Instead of relying solely on facts and features, we frame the technology in a way that connects emotionally with the audience—and usually that involves drawing the technology in use, and the expressions on the faces of those using it.

3. Depicting People and Their Journeys

One of the most effective ways we create compelling technology explainer videos is by showing the people who use the technology. Depicting users not only builds empathy but also helps viewers connect with the story. By following characters on a journey—whether they’re overcoming challenges, learning a new tool, or achieving a goal—the audience relates to their experience.

Repeating characters throughout the video reinforces this connection and helps create a cohesive visual story. Viewers recognise the characters and feel invested in their journey, which enhances engagement and makes the message more memorable.

The Tools We Use to Make Tech Accessible

The Power of Metaphor

Visual metaphor is one of our go-to tools for explaining the abstract. For instance, a “conveyor belt” might represent automation, while “layers of armour” or a lock and key could symbolise cybersecurity. These familiar images make technical concepts feel relatable, even if you’re a technology expert with intimate knowledge of the topic.

Real-Time Animation

Sequential animation—where concepts unfold step by step—mirrors how we naturally process information. This approach keeps viewers engaged while avoiding the cognitive overload that can occur with static visuals.

Voiceover That Clarifies, Not Complicates

Our narrators use conversational, jargon-free language to ensure the content is accessible. The narration works hand-in-hand with visuals to reinforce understanding rather than overwhelming viewers with too much detail.

Why Technology Explainer Videos Work

Technology explainer videos excel because they combine visual and auditory learning styles, making complex information easier to process. They also humanise technical concepts, creating a connection between the audience and the product.

Crafting a Call to Action That Inspires

Every video we create concludes with a strong call to action (CTA). It’s the final moment to drive the audience toward engagement, whether it’s requesting a demo, signing up for a webinar, or exploring additional resources.

Tips for a Great Technology Explainer Videos

  1. Know Your Audience: Tailor the tone, language, and visuals to the technical literacy of your viewers.
  2. Focus on Outcomes: Show how the technology benefits the user, rather than just explaining its features.
  3. Keep It Short and Engaging: Attention spans are short—most explainer videos are most effective under two minutes.
  4. Iterate for Clarity: Review drafts with your audience in mind, ensuring every element adds value.

Final Thoughts

Creating a technology explainer video requires more than just technical knowledge—it’s about distilling complexity into a story that sticks. At Sketch Group, we specialise in videos that simplify the complex while maintaining audience engagement.

If your organisation has a complex idea to share, let us help you create a technology explainer video that makes an impact. Reach out to Sketch Group today to start the conversation.

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