The Brief

As well as confidentiality being of extreme importance, there was the added challenge of key information not being locked in until 24 hours before the video was due. The Council would only ratify the financial numbers and Budget allocation on the Monday night at their meeting, and the video was to go live on Tuesday.

We were in agreement that a sketch video, with the ability to visualise key funding initiatives, would be well received. Paramount to this decision was the idea that illustration would allow us to show the actual locations where the Budget allocations were making a positive difference to the community.

Our Approach

During production, it became apparent that the imagery created for the video could also be repurposed for other channels, such as the monthly newsletter from Council. In the kick-off workshop, we explored rough sketches of the initiatives that could be visualised, showing the outcome of the funds that were being committed, including:

• a new town square in Watsonia
• a 500 thousand dollar refurbishment of the Bundoora Community Hall
• 2.6 million dollars to improve the Darebin Creek Shared Trail, and
• 7.5 million dollars over 2 years to implement the Olympic Park Master Plan

By depicting these locations through images, we brought to life the vibrant and diverse community of people for whom these facilities were being built, and were able to draw people into a future world in which these projects were realised.