Fresh thinking from the team
at Sketch Group

How A Sketch Video Helped Rally a Community

When Gaetano Greco ran as an independent candidate in the 2022 Victorian State Election, his mission was clear – Save Preston Market. To help spread the word, we created an explainer video that turned a local issue into a powerful community movement. Here’s how visual storytelling helped amplify his message and drive real impact.

Graphic Recording – How to Improve Event Engagement

What’s the secret to hosting an event that leaves your audience engaged, captivated, and inspired? It’s all about creating a unique and memorable experience that resonates long after the event ends. One powerful way to achieve this is through graphic recordin. Read on to discover how this creative approach can elevate your event and make it truly unforgettable!

Making the Most of Graphic Recording at Your Event & Beyond

Graphic recording isn’t just a live event tool—it’s a powerful way to engage audiences, simplify complex ideas, and create lasting visual assets. After the event, it can be shared on social media, included in reports, used in presentations, or even gifted to speakers. Learn how to maximise the impact of graphic recording during, and after your event.

7 Creative Ways to Use your Graphic Recording once your Event is Over

Congratulations! That big conference (or workshop, or virtual meeting) that you organised was a raging success … so what are you going to do with your graphic recording? Matt offers up seven creative ideas.

Drawing Inspiration: Transforming Ideas Into Sketches

In this article, resident illustrator Robin Cave shares insights into how and where he discovers drawing inspiration for sketches, offering a behind-the-scenes look into the creative process that fuels his art.

Technology Explainer Videos That Simplify Complex Ideas

In the tech world, complexity is often a barrier to understanding. We specialise in transforming intricate technologies into clear, engaging narratives through technology explainer videos. These videos use visuals and storytelling to help audiences grasp complicated ideas quickly and effectively.

Here’s a closer look at how we craft technology explainer videos that simplify the complex, while keeping the message engaging and memorable!

Step-by-Step: How to Create Animated Videos for Your Business

Animated videos are a powerful tool for capturing attention, explaining concepts, and driving engagement.

Here’s a step-by-step guide on how to create animated videos for your business, based on our professional approach.

Visualising Long-Term Goals: A Leader’s Guide

Great leaders don’t just dream big. They communicate their long-term goals with clarity and purpose—and a visual.

Creating Product Explainer Videos That Convert

We craft product explainer videos that do more than inform—they inspire action. Here’s a behind-the-scenes look at how we create product explainer videos that drive conversions while keeping audiences engaged.