Sixteen people, including a child, around a dining table with food and drinks, posing for a photo with doodles and symbols on a purple backdrop.

Who Are We?

Sketch Group is an award-winning visual consultancy based in Melbourne, with a presence across Australia and clients across the world. We draw on creativity, diversity, and experience to delivery clarity and engagement, with a personal touch.

We use sketching to tell stories, solve problems, explain ideas, and capture conversations. Read more about our purpose, our BHAG (big hairy audacious goal). and our values.

Our Story

Owner and Chief Doodler at Sketch Group, Matthew Magain, created his first animated video in 2012.

Inspired by the RSA Animate series, the video was based on his work as a User Experience Designer, and titled What the @#$% is UX Design? It turned out to be pretty popular—to date it has attracted well over 800,000 views on YouTube.

This experience drove home for Matt the huge potential for this format – and an opportunity to combine his interest and skills in storytelling, illustration,
and technology.

Today Sketch Group employs a growing team of illustrators, videographers, copywriters, producers, and graphic recorders, all with the shared vision of telling the world’s stories through unique, compelling, hand-drawn sketches.

“Embedding visual thinking into your culture makes your team more creative.”

Matt, Chief Doodler A blue pencil is drawing a curvy line on a white background.

Sketch Group is proud to be a member of:

Yellow ribbon badge with a circular emblem featuring an audio cable and the text GRA PROFESSIONAL in the center.
IFVP International Forum of Visual Practitioners logo with MEMBER ribbon.
Red IA with black platypus logo.
AMI Australian Marketing Institute logo.
IABC International Association of Business Communicators logo.
iap2

Why we do what we do

  • Sketching has power.

    At Sketch Group we’re about more than just drawing pictures. We believe that sketching can be transformational.

  • We love it and live it.

    This fundamental belief manifests itself in the work we do for our clients: the explainer videos, graphic recording, custom illustration, and training courses that we deliver.

  • We’re better together.

    We combine your business knowledge with our expert visual thinking skills to simplify the complex.

   Watch this to
learn more about us!    Watch this to learn more about us!
Children interacting in pairs, some talking, others playing with a puzzle.
Man smiling and writing on a board. decorate decorate

Powered by Passionate People

A passionate team of writers, videographers, illustrators, producers, and animators, we’re friendly, flexible, and great at what we do. We punch above our weight in the corporate arena, but also relish in working with organisations as small as us.

  • A bearded man, smiling, wearing a dark jacket and a grey sweater underneath, sits against a plain white background.A man with a beard juggles colorful objects while smiling.
    Matthew
    Chief Doodler

    As Founder and Chief Doodler of Sketch Group, Matt is passionate about helping people find clarity.

  • Smiling person with glasses and light hair in black jacket on white background.A woman with glasses talks on a blue phone. Surrounding her are ducklings, documents, water splashes, an umbrella, a play button icon, and a tilted wine glass in mid-pour.
    Kerstin
    Group Genie

    Part project manager, part copywriter, Kerstin is an ideas machine.

  • A woman with curly dark hair is smiling, wearing a black top and red beaded necklace. The background is plain white.A smiling woman holds a floral card and tape with scissors, surrounded by a bicycle, social media icons, etc, all connected with a blue rope.
    Shelley
    Office Manager

    Shelley’s business card reads “Finder and Fixer of Loose Ends” which sums her up!

  • Man in black polo, smiling with crossed arms on plain white background.Man holding video camera with chicken on it, pizza and cords in background.
    Simon
    Videographer

    Always accommodating, Simon shoots and edits all of our sketch videos.

  • A woman with long, wavy hair smiles while standing. She is wearing a black shirt with a colorful polka dot pattern. The background is plain white.A smiling woman with long hair in a polka dot shirt draws colorful.
    Lucinda
    Graphic Recorder

    Lucinda is an accomplished children’s book author/illustrator, and a talented graphic recorder.

  • Smiling woman with glasses and heart-shaped necklace.A woman holds a phone to her ear while smiling, seated at a tablet. Surrounding her are musical scores, Australian dollar notes.
    Anne
    Bookkeeper

    Annie’s job is to keep the Sketch Group finances and taxes in check.

  • A bearded man in glasses is sitting and looking at the camera, wearing a black button-up shirt against a plain white background.A man with glasses is reacting in surprise as an illustrated insect on his shoulder gestures. The background features a hand-drawn park with trees, birds, and people.
    Robin
    Illustrator/Animator

    Robin is a master of creating illustrations that communicate a sense of place.

  • A man wearing a hat and glasses is standing and looking forward against a white background. He is dressed in a black shirt.Cartoon illustration about mental health and social media with a man holding a guitar.
    Marty
    Graphic Recorder

    Marty is an experienced graphic recorder who is always cool under pressure.

  • Smiling person with shoulder-length dark hair, wearing a black T-shirt, standing against a plain white background.Person with headphones interacting with whimsical cartoon elements.
    Mirranda
    Graphic Recorder

    Mirranda is an award-winning graphic novelist with experience at that animation studio.

  • Bearded man with glasses in a dark button-up shirt, slightly smiling against a plain white background.Man holding spaceship shooting lasers at creature.
    Rob
    Illustrator

    Rob, aka Spedsy, is an experienced comic book artist who loves exploring new ideas with clients.

  • Smiling blonde woman with glasses, wearing a black blazer and shirt, seated against a white background.A woman smiles and holds colourful markers above her head. She wears glasses and a black blazer. A thought bubble shows her imagining a rabbit, alarm clock, and waving woman.
    Deb
    Graphic Recorder

    Deb is a talented graphic recorder whose dynamite lettering skills set her apart from the pack.

  • Smiling woman with glasses and silver necklace.Woman with glasses gesturing, surrounded by astronaut and space-themed cartoon characters with a background of planets and spaceships.
    Shannon
    Illustrator

    Shannon is a talented illustrator with a penchant for cute animation.

  • Person with short curly hair in a black and white checkered shirt and hoop earrings, smiling against a white background.Person with curly hair smiling slightly.
    Max
    Graphic Recorder

    Max is a graphic recorder with experience in capturing sensitive content.

  • A middle-aged man with short hair, wearing a black button-up shirt, smiles warmly, standing against a plain white background.Man drawing colorful cartoon characters.
    Andrew
    Graphic Recorder

    Andrew’s years of cartooning and television experience sets his graphic recording apart.

  • Smiling person with short brown hair and black shirt against a white background.Woman drawing imaginative illustrations on a colorful backdrop.
    Caitlin
    Illustrator

    Caitlin is a skilled illustrator who loves trying to weave an image of her cat into every visual story.

  • A woman with shoulder-length brown hair smiles while facing forward. She is wearing a black top in a simple, white background.Smiling woman surrounded by colorful illustrations of people and plants.
    Dina
    Illustrator

    Dina is a versatile illustrator with extensive experience working with clients in the public sector.

  • Smiling person in a black jacket and shirt against a white background.Smiling person in a black jacket with illustrated animals (polar bear, puffin, husky) and figures, set against a snowy mountain background with a dog sled team.
    Wendy
    Illustrator

    Wendy is an experienced illustrator who can turn around storyboards in record time.

  • Person with curly hair and green highlights smiling slightly.Person drawing Australian flora and fauna with a blue pen.
    Lydia
    Illustrator

    Lydia is a dedicated creative who works across a range of mediums. 

Got mad sketching skillz? Get in touch to join our team

Our guarantee

We believe so strongly in the power of visual communication, we guarantee a result!

Specifically, we guarantee that the workshop we deliver at the start of your project will deliver massive clarity to you and your team. The insights and decisiveness you’ll get will take your project to the next level. Get in touch—we can’t wait to show you why we stand by it so confidently.

Get in touch
A trainer teaches visual thinking to a group of people in-person and via videoconference

Our Values

Be crazy curious.

An illustration of a domestic short-haired cat leaning against a pile of books. The cat is engrossed in reading a book on its lap, lit by a candle flickering behind it.

It’s a great honour to peek into the world that our clients operate.

Understanding these worlds, from health to finance, technology to Aboriginal affairs, is what provides us with insights that we can use to make a project really special. Being crazy curious means we develop a genuine interest in the subject matter, so we can better understand it, and feel what our clients feel. This is where we do our best work.

Find a way.

An illustration of a young artist walking, head down, against a strong headwind, clutching her portfolio with one hand, and her hat with the other.

Finding a way means taking a can-do attitude to every challenge.

Sometimes this might mean thinking creatively to solve a problem in a way that is unconventional.

  • We do what we say.
  • We deal with challenges head-on.
  • We always deliver on time—even if sometimes that means digging deep.

Bring the joy.

An illustration of five people, spanning a diverse range of age, skin colour, gender, body type, and disability, are carrying a large bendy pencil, reminiscent of a dragon carried at Chinese New Year

Bringing the joy refers to taking a positive attitude towards every project we tackle.

There is  always opportunity for joy in what we do, regardless of the subject matter. Helping people find clarity; depicting an emotion; crafting an image that is wonderful and pleasing to the eye. Really caring also refers to how we interact with clients and with each other—encouraging, supporting, and having a laugh with each other are all part of what makes us want to get out of bed every day.

Really care.

An illustration of three artists proudly holding up their creations for us to see. A larger, maternal figure, wraps her arms around the trio with a facial expression that suggests love and kindness.

At Sketch Group we dream big, but we never lose sight of what really matters.

There might be occasional projects that are challenging, or times when life throws us a curve ball. We always want our people—and our clients—to feel like we genuinely care about them, that we’ve got their back. There are no fake smiles and behind-your-back gossip. We care about the quality of our work; we care about our people; and we care about the planet.

Giving back

At Sketch Group, we’re literally changing the world.

That might sound a tad grandiose … but it’s true.​ ​Like most organisations, we track a range of financial and non-financial metrics to monitor the health of our business.

What’s unique about Sketch Group is that we connect these metrics with donations to charitable projects, all of which support the United Nation’s sustainable development goals. We do this through our involvement with B1G1 (Buy 1, Give 1), an international not-for-profit that helps us embed a culture of giving into our everyday activities.

Learn more about our partnership with B1G1
A man is drawing with markers on a large wall-sized white paper covered in colorful text and illustrations. He is indoors, near a window with blinds.

Made in Melbourne

  • Three abstract white figures in a pink and black background hold art supplies, including a paintbrush, palette, and another object, suggesting an art or creative activity.

    Based in Melbourne, with a national presence, we’re a passionate team of writers, videographers, illustrators, producers, animators, and creative souls.

  • Two hands performing a high-five against a peach-colored background. One hand is grey, and the other is white, with lines indicating motion.

    We’re friendly, flexible, and great at what we do. We punch above our weight in the corporate arena, but also relish in working with organisations as small as us.

  • Three connected circles with varied colours on pink background.

    We’re guided by our process, which we call Sketchosophy™. It ensures that every video we create meets the same criteria for quality.

A ferry and boat float on a river with a cityscape of tall buildings and a prominent arched bridge in the background. Trees line the waterfront near a red-brick clock tower.

Ready to get started? Let’s chat.

1300 SKETCH 1300 753 824 or Get in touch online
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