Turning Big Ideas into Visuals at AIME 2025
Bringing creative energy to the region’s biggest event industry conference
Engaging Attendees in New Ways at AIME
AIME is the leading event for professionals in the meetings, incentives, and events industry across the Asia Pacific. With a packed schedule of keynote speakers, workshops, and networking sessions, the challenge is not only delivering valuable insights but ensuring those insights stick. Event professionals are constantly looking for fresh, engaging ways to elevate their own conferences and meetings, and AIME needed a way to showcase how innovative storytelling techniques—like graphic recording—could add value to events of all sizes.
At a Glance:
- Project: AIME 2025 (Asia Pacific Incentives and Meetings Event)
- Client: Talk2Media
- Date Delivered: February 2025
- Duration: 3-day conference
- Category: Graphic Recording, Conference Engagement, Live Illustration
How We Brought Ideas to Life at AIME 2025
As the official graphic recording partner for AIME 2025, we provided live visual summaries of key sessions and engaged attendees through interactive experiences at our exhibitor booth. Our involvement included:
- Live Graphic Recording: Capturing keynotes and workshops from the Knowledge Program and two days of presentations at the Ideas Academy, translating insights into real-time visuals that were shared and referenced throughout the event.
- Exhibitor Booth Experience: Showcasing the power of visual storytelling with a hands-on competition where attendees submitted their ‘big idea’ for an event, and we brought those ideas to life on a large illustrated canvas.
- Engaging the Events Industry: Demonstrating how event professionals can integrate graphic recording into their conferences, trade shows, and meetings to enhance audience engagement and knowledge retention.
Bringing Big Ideas to Life: Our AIME Competition
To make our booth stand out, we created an interactive experience that encouraged attendees to think creatively about event innovation. Visitors were invited to submit their ‘big idea’—something they’d bring to their next event if they had a magic wand—by posting a card through our foam core graphic recorders. Throughout the conference, we illustrated these submissions onto a large canvas, turning abstract ideas into visual inspiration.
The competition winner received a premium sketching kit featuring Neuland refillable markers, reinforcing the value of creativity in the event space.
A Lasting Impact on the Events Industry
Sketch Group’s presence at AIME 2025 left a lasting impression on attendees, demonstrating the power of graphic recording as an essential event tool. Key outcomes included:
- Hundreds of attendees engaging with the booth, submitting ideas, and seeing their contributions illustrated in real time.
- High visibility of our live graphic recordings, reinforcing the impact of visual storytelling in event education.
- Increased awareness among event organisers on how graphic recording can add a fresh, engaging layer to conferences and meetings.
- Strengthened connections with industry professionals interested in integrating live illustration into their own events.
Client Feedback
“Thanks so much for supporting the AIME 2025 conference. It was fascinating watching your artists record the sessions that I sat in. We’ll share these across our socials and newsletter as soon as we can!”
— John Wilson, Talk2Media
John Wilson Talk2Media
